Today your audience in on social media... are you meeting them there?
The benefits of social advertising go beyond comprehension. Unlike traditional print and broadcast advertising, you can now pin point an audience member. You can retarget people that visit your site. You can target people who look like your website audience. You can define audiences based on interests and behaviors. These things are just the tip of the ice berg! And the "below surface" portion of that ice berg is HUGE!
In many cases, paid social ads are the only way to actually get ROI from social. Because, a lot of the time, your organic content isn’t even seen by your community. On average, organic tweets now only reach around 10% of followers. A Facebook page with over a million likes only averages around a 2.27% organic engagement rate.
Building a paid social strategy is equal parts art and science. You get to be creative. You get to be fun and original. And you get to test, track and optimize everything accordingly. When done right, you can mold your paid social strategy into a well-oiled machine that churns out the results you’re looking for, every time.
The best way to look at organic social media marketing is step 2 of your social brand. Less and less frequently are people journeying to your social media page because they are a fan. More likely is that they saw an ad or a mention from someone else ad they decided to take a step further in there research and visit you social media page.
It's important to have content relevant to your business and a well developed "voice" in social media. An empty social page is not part of a well developed strategy. REVOLT! can help you develop and implement a strategy that will pay off in the long run. An organic strategy partnered with a paid strategy is a play for success!